Thursday, May 31, 2007

Real estate commissions once again are at the center of debate.

A recent "60 Minutes" television segment on commissions and a report issued jointly by the Justice Department and Federal Trade Commission have prompted dialogue around the questions, "Are real estate commissions too high?" and "Does the industry create artificial barriers to lowering them?" While some forms of discounted real estate services have been around for decades, the Internet has enabled some brokerage firms to instill efficiencies, which they say allows them to cut costs and pass savings onto consumers. But critics within the industry argue that these efficiencies many times are at their expense. Many discount firms, they say, are able to cut costs by shoving the workload onto the agent working the opposite side of the deal. Further complicating the debate is a lack of information about commission rates, and recent data indicates the median income of Realtors has decreased. In this three-part special report, Inman News looks at recent research on commissions, the mystery around what agents and brokers can and cannot legally discuss, and how the new discount entrants are collaborating up to add pressure to price.
In Part 1, "Critics come down on commissions,"
Every few years, commissions come under the spotlight and Inman News looks at issues some have raised as inefficiencies in traditional commission models.
In Part 2, "'Mum' is sometimes the word with commissions,"
stringent laws around what constitutes price-fixing often have industry participants saying nothing at all when it comes to talk about compensation. This article looks at what industry participants can and cannot discuss regarding commissions, which can complicate debates over pricing.
In Part 3, "Discount brokerages band together,"
if big discount brokers are grabbing the headlines, that doesn’t mean they have a lock on the discount commission market. In Wisconsin, independent discount brokers have devised a way to band together and share marketing costs, raising their visibility to consumers without giving up their autonomy. This part looks at this group and others forming around the country.

Contact Mark Thomason regarding this article or any Silicon Valley Real Estate questions...
Mark@ThomasonTeam.com or 408.850.3085
Your Sunnyvale Real Estate Realtor at 1% Full Service!
Asante Real Estate Group
Sunnyvale, Saratoga & Santa Clara County Real Estate Expert

Monday, May 21, 2007

Realtors still upset after '60 Minutes' of fame

Some viewers will believe that the characterization of real estate industry practices and pricing in a "60 Minutes" segment that aired earlier this month is accurate -- and there are still people who claim the Earth is flat, said Pat V. Combs, 2007 president for the National Association of Realtors (NAR) trade group.

The "60 Minutes" show stated that the 6 percent commission rate charged by Realtors, which is based on the home's selling price, "is sacrosanct" and "has remained in place, even as the price of homes has quadrupled over the past 25 years." The show also stated that "the sacred 6 percent is under assault from online discounters," and profiled Seattle-based brokerage company Redfin as an example of a discount real estate company.

In my opinion...The real estate brokerage commission is headed for a major adjustment (as 60 minutes reported) as soon as consumers start to understand that you don't have any advantage with a nationwide real estate firm any longer. An independent agent/broker has the tools available to market a property as well if not better than any major brokerage. You need to interview your agent and really understand their complete marketing strategy, negotiation skills and compare this along with the commission they want to charge.

I personally charge Sellers a flat 1% (Savings of $6,000-60,000) to sell their home and pay 2.5%-3% to the buyer agent. I also offer Buyers a Cash Back program that rebates them $6,000-$60,000 on a single house/condo/townhouse purchase. Huge savings with full services including custom home website and extensive Internet marketing for every listing.

Please contact me for any questions or comments...

Mark Thomason 408.850.3085 or Mark@ThomasonTeam.com
Your Sunnyvale Real Estate Realtor at 1% Full Service!
Asante Real Estate Group
Sunnyvale, Saratoga & the Santa Clara County Real Estate Expert!

Wednesday, May 16, 2007

Sunnyvale Real Estate Demolition at the Town Center Mall is finally under way once again!
Sunnyvale, CA...At a few minutes after 8 a.m. on May 14, crews began the job of tearing down the old Sunnyvale Town Center Mall structure to make way for the new redevelopment project. It is expected to take about two months to finish the demolition work. Sunnyvale Real Estate Downtown is finally on its way to being transformed.
As a third generation Sunnyvale resident of more than 47 years myself, I have seen the Sunnyvale Town Center Mall built and now get to see the next transformation of this prime Sunnyvale Real Estate. As a Realtor, I truely see the increased value of what this upgrade to downtown will do for the surrounding real estate housing values in Sunnyvale.

Please feel free to contact me regarding Sunnyvale Real Estate or any Silicon Valley Real Estate related questions...

Mark Thomason 408.850.3085 or Mark@ThomasonTeam.com
Your Sunnyvale Real Estate Realtor at 1% Full Service!
Asante Real Estate Group
Sunnyvale, Saratoga & the Silicon Valley Real Estate Expert!

Friday, May 11, 2007

Buy your next home for nothing down

Good things come to well-qualified buyers
Are you old enough to remember Robert G. Allen's bestseller real estate book "Nothing Down" from the early 1980s?
I'm showing my age, but I vividly remember that book because a) it explained dozens of creative real estate finance methods, and b) I actually used several of those techniques to buy profitable property for nothing down.

Most of those methods are still viable. But for the majority of today's home purchases, there is no longer a need to use creative seller financing and other innovative methods.
Today's mortgage lenders have become very savvy about the profitability of making low- and no-down-payment home loans, even to borrowers with poor credit. Last year, according to the National Association of Realtors, over 30 percent of home sales involved 100 percent financing in one form or another.
THE DEFINITION OF "NOTHING DOWN."
In real estate "nothing down" means zero cash from the buyer's pocket. However, it doesn't mean the seller won't receive 100 percent cash for the home. Personally, I bought several zero-down-payment houses where the sellers walked away with all cash.
Nothing down really means the buyer is borrowing the entire purchase price.
To illustrate, when you read in the newspaper that a commercial property sold for $50 million, do you think the buyer paid $50 million cash from his savings account? Of course not. Using a combination of a first mortgage, perhaps a second mortgage, plus a bank credit line, the investor-buyer probably didn't even pay the closing costs from his pocket. The same procedures apply to home purchases.
BUYING A HOME FOR NOTHING DOWN IS EASY.
If you are in the market to buy your personal residence but you are a little "cash-challenged," don't let that stop you from purchasing for zero cash from your pocket, just like the real estate tycoons.
Although not every mortgage lender offers zero-down-payment mortgages, a savvy mortgage broker can arrange your no-cash home purchase. Especially if you are a first-time home buyer (defined as not owning a house or condo within the last two years), most mortgage lenders offer extra-easy home finance plans.
But there's a catch. You will need 1) a reliable source of income, and 2) a good credit score. Many lenders now offer "stated income" mortgages where, with good credit, you don't even have to prove your income, such as with W-2s or tax returns.
If you qualify, and many home buyers can, lenders will gladly finance 100 percent, sometimes even up to 125 percent, of your purchase price. But you will probably pay an above-market interest rate, often including PMI (private mortgage insurance) premiums. In other words, "nothing down" isn't cheap.
HOW TO DETERMINE IF YOU ARE A "WELL-QUALIFIED BUYER."
If you pay attention to those "no cash required" radio and newspaper ads for some new houses and condos, in the disclaimer you will usually spot the words "well-qualified buyer." That means you must have good income and good credit.
To check your credit reports from all three national credit bureaus, and determine your FICO (Fair Isaac Corporation) score which most lenders use to rate you as a "well-qualified buyer," just go to http://www.myfico.com/.
For $44.85 you will receive your three credit reports, and your FICO credit score. Each credit report will be different, so take time to compare them and follow the instructions to correct any errors.
Or, at no cost, you can obtain all three of your credit reports at 1-877-322-8228 or http://www.annualcreditreport.com/. However, you will not receive your very important FICO score at this free source.
After checking your credit reports and FICO score, the next step is to get written preapproval for a no-down-payment mortgage. Most major mortgage lenders offer this service, or a mortgage broker can obtain a lender's preapproval written mortgage commitment at a low or zero up-front cost. To obtain a zero-down-payment mortgage, most lenders require a FICO score of at least 680.
Armed with your lender's written preapproval mortgage promise (subject to reasonable conditions, such as appraisal of the home you decide to buy), then you can shop with confidence knowing the maximum mortgage you can obtain.
But don't settle for a lender's worthless "pre-qualification" letter, which just means, "We think you can qualify for a mortgage but we really haven't checked you out yet."
HOW TO BUY A HOME WITH 100 PERCENT FINANCING.
However, if you can't qualify for a no-down-payment mortgage, don't give up. There are many alternatives. For example, many buyers' real estate agents recommend 80-20, 80-10-10, or 80-15-5 mortgage choices. The 80 means the lender makes an 80 percent first mortgage, and a 20 percent, 10 percent or 15 percent second mortgage, often in the form of a home equity loan.
If you can make a 5 percent to 10 percent cash down payment, that makes obtaining financing even easier. A special advantage of keeping the first mortgage at 80 percent or less of the home purchase price is you will avoid the dreaded PMI (private mortgage insurance) premiums.
However, in the right circumstances, "seller financing" might be your best and least expensive choice.
Large real estate fortunes have been earned with this method. For example, real estate tycoon, John Schaub, reports in his recent bestseller book, "Building Wealth One House at a Time," he never obtains bank mortgages when buying.
Another example is small-town realty mogul, Jay DeCima, who explains in his bestselling book, "Start Small, Profit Big in Real Estate," why he buys ugly run-down houses, which no mortgage lender, except the seller, will finance.
LEVERAGE ADVANTAGES OF NOTHING DOWN.
Another name for buying real estate with little or no cash is "high leverage." It simply means the borrower controls the entire property with a small amount of cash.
The big leverage benefit is usually a high percentage profit-per-dollar invested if the property goes up in market value due to capital improvements or sales price appreciation.
For example, suppose you buy a house or condo for $200,000 with nothing down. Because of your good income and good credit, the mortgage lender approves a $200,000 mortgage. Suppose that house appreciates in market value by 5 percent annually, or $10,000 in the next 12 months. What percentage return is that on your investment? The correct answer is "infinite," because your only out-of-pocket expense was probably for closing costs.
However, suppose instead you paid $200,000 cash for that same home and it appreciates the same 5 percent in market value ($10,000) during the next 12 months. Now your return on investment is a mere 5 percent. Of course, you avoided the tax-deductible mortgage payments, so those savings should be added to your return.
As the years go by, the advantages of high leverage on your home usually become greater each year. Of course, there is also risk, especially if you have to sell the home within the first five or 10 years when you don't have much equity.
SUMMARY: There are many advantages, and a few disadvantages, of buying a home for nothing down. But the pros usually outweigh the cons. However, as Allen often said in his "Nothing Down" lectures, "Buying real estate for nothing down is easy; the hard part is making the monthly payments."
Mark Thomason - Mark@ThomasonTeam.com
Your Sunnyvale Real Estate Realtor at 1% Full Service!
Asante Real Estate Group
Sunnyvale, Saratoga & the Silicon Valley Real Estate Expert!

Thursday, May 10, 2007

'60 Minutes' to shine light on real estate

Nine-month investigation airs Sunday, May 13

"60 Minutes" is turning its lens on the real estate industry with a segment Sunday night investigating some familiar topics.
The television network has been snooping around the industry, crisscrossing the country interviewing brokers, agents, discounters and government figures.
In January at the Real Estate Connect conference in New York, "60 Minutes" sent a crew to film a debate between Move's Allan Dalton and Redfin's Glenn Kelman.
"60 Minutes" is an investigative television newsmagazine on U.S. television, which has run on CBS News since 1968. The program was created by longtime producer Don Hewitt who set it apart by using a unique style of reporter-centered investigation.

Feel free to contact me about any Sunnyvale Real Estate questions or comments,
Mark Thomason 408.850.3085 or mailto:oMark@ThomasonTeam.com
Your Sunnyvale Real Estate Realtor at 1% Full Service!
Asante Real Estate Group
Sunnyvale, Saratoga & the Silicon Valley Real Estate Expert!

Wednesday, May 09, 2007

Where to Now for Real Estate

The great American Philosopher Yogi Berra once remarked that “when you come to a fork in the road, Take It.” This is actually more profound than it appears.
When the road forks, you can choose one way or the other, or you can decide to remain there at that point, stopped in the road. Dynamic markets, like real estate, do not stop at the fork. They continue on their way influenced by basic economic principals of supply and demand.
Past real estate moves can help us understand where the market will go from here. For example, when older towns have been revitalized after long periods of decay, they tend not to develop along straight trend lines. Visionaries see the potential of the dilapidated real estate and start to buy. New activity spurs new commercial and retail development and traffic.
Others, including speculators, see this early bloom and follow suit, and prices rise quickly. They rise based on the anticipation of what will be instead of the practical issues of how much income can properties generate. Existing tenants are forced out as their new landlords increase rents based on the costs of acquiring the buildings instead of the rent that can be supported based on existing retail traffic. A new group of retailers starts to move in, replacing the sleepy original tenants; but all struggle, as the town economic activity has not kept pace with the price appreciation or costs.
After a growth spurt, the market needs to pause and take a step back, permitting a new alignment of real estate prices with the underlying commercial activity to support it. The further and faster the real estate appreciation gets in front of the commercial development, the longer and steeper the re-alignment back to a sustainable long-term market.
The residential housing market is at this point of retrenchment. The rapid run-up in prices could not be sustained by the incomes earned here. Further, the “other expenses”, i.e. Insurance and Taxes, exacerbate the affordability problem. It will take a while for the market to adjust itself. It cannot happen overnight, but it will eventually. Prices will come down, expenses too. That gets us through the next few years. After that, we will have to see how fundamental issues play out. Issues such as: How our officials develop growth plans, infrastructure and taxes; and insurance. Those hard choices will help the market determine whether it takes the path of long-term economic health at the next fork in the road.

Contact Mark Thomason for any Silicon Valley Real Estate questions or comments...
Mark Thomason : 408.850.3085 or Mark@ThomasonTeam.com
Your Sunnyvale Real Estate Realtor at 1% Full Service!
Asante Real Estate Group
Sunnyvale, Saratoga & the Silicon Valley Real Estate Expert!

Wednesday, May 02, 2007

PENDING HOME SALES INDEX HITS LOWEST LEVEL IN FOUR YEARS
Activity in the housing market will remain slow during second quarter as consumers continue to react to tighter lending standards and a decline in subprime lending, according to a recent report from NAR. The Association's Pending Home Sales Index (PHSI), a forward-looking indicator that gauges home sales activity for upcoming months, continued to decline in March, falling 10.5 percent from a year ago to a reading of 104.3. While a PHSI of 100 or more generally indicates a high level of home sales activity, the March PHSI was the lowest reading since March 2003. Despite the decline, NAR economists expect home sales to pick up during the second half of the year.
The PHSI declined across the nation in March compared with the readings a year ago. On a regional basis, the PHSI was highest in the South, where it declined 10.6 percent to 115.2. In the West, the index fell 8.6 percent to 104. The PHSI also declined in the Midwest and Northeast regions, decreasing to 95.9 and 94.2, respectively.

Contact Mark Thomason for any Silicon Valley Real Estate questions or comments...
Mark Thomason : 408.850.3085 or Mark@ThomasonTeam.com
Your Sunnyvale Real Estate Realtor at 1% Full Service!
Asante Real Estate Group
Sunnyvale, Saratoga & the Silicon Valley Real Estate Expert!